Die Kampagnen zielten darauf ab, DEICHMANN als modische, selbstbewusste und relevante Marke für eine jüngere Zielgruppe zu positionieren, insbesondere für Gen Z und junge Millennials.
Konzeption
Zielsetzung
Schuhe sind ein Ausdruck von Persönlichkeit und Haltung! So die Überzeugung von Deichmann. Sie haben uns gebeten, ihre Marke in einer modischen und selbstbewussten Community zu positionieren und die Marke mit entsprechenden Werten aufzuladen.
Umsetzung
Wir sind tief in unterschiedliche Youth Cultures reingedived, um eine Vielzahl unterschiedlicher Formate zu entwickeln. Entstanden sind Vox Pops, Street Interviews, Creator:innen Formate, Story-Driven Assets und kurze, snackable Videoformate. Um Deichmann dauerhaft präsent zu halten, haben wir kontinuierlich neue Impulse im Feed gesetzt.
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