Ziel der Kampagne war es, Jack Wolfskin als moderne Outdoor-Marke zu positionieren, die funktionale Kleidung mit einem aktiven, naturverbundenen Lifestyle verbindet.
Creator:innen Strategy
Zielsetzung
Spontane Wetterumschwünge bei Outdoor-Abenteuern kennt jeder. Jack Wolfskin kam auf unsere Partneragentur JustAddSugar zu, um die Marke als den perfekten Partner, der funktionale Kleidung mit einem aktiven, naturverbundenen Lifestyle verbindet, darzustellen. Besonders die Vielseitigkeit der Produkte soll einer abenteuerlustigen Zielgruppe kommuniziert werden.
Umsetzung
Wir haben eine Kampagne entwickelt, in welcher wir Storytelling-Formate, persönliche Perspektiven und visuell starke Naturaufnahmen mit der Produktperformance in Szene gesetzt haben. Die Umsetzung haben wir ausgesuchten Creator:innen überlassen, welche dann an unterschiedlichen Outdoor-Locations wie Südtirol, Schottland, Irland oder dem Hunsrück ihren Content nativ gedreht haben.
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