Die Kampagne wurde über mehrere Creator-Formate umgesetzt, die Outdoor-Erlebnisse und Abenteuer im Kontext von Ford-Fahrzeugen erzählen.
Konzeption
Zielsetzung
Ziel der Kampagne war es, Ford als authentische Marke für Abenteuer, Outdoor-Erlebnisse und aktiven Lifestyle zu positionieren. Dabei sollte die Zielgruppe über Social-First Content inspiriert werden, mit dem Fahrzeug neue Orte zu entdecken und spontane Abenteuer zu erleben. Gleichzeitig sollte die Marke über Creator-Content nahbar und glaubwürdig in der digitalen Community verankert werden.
Umsetzung
Die Kampagne wurde über mehrere Creator-Formate umgesetzt, die Outdoor-Erlebnisse und Abenteuer im Kontext von Ford-Fahrzeugen erzählen. Creator produzierten Social-Native Videos und Stories, die Reisen, spontane Stops und besondere Naturmomente dokumentieren. Durch die Kombination aus authentischem Storytelling, Creator-Perspektive und Social-Media-Distribution entstand inspirierender Content für Instagram und TikTok.
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