Die Kampagne wurde über mehrere Creator-Formate umgesetzt, die Outdoor-Erlebnisse und Abenteuer im Kontext von Ford-Fahrzeugen erzählen.
Konzeption
Zielsetzung
Ford sollte als Marke für Abenteuer, Outdoor-Erlebnisse und aktiven Lifestyle positioniert werden. Ziel war es, Online & Offline miteinander verschmelzen zu lassen und Naturliebhaber dazu zu bringen, mit dem Fahrzeug neue Orte zu entdecken und spontane Abenteuer zu erleben.
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