Ziel der Kampagne war es, Jack Wolfskin als moderne Outdoor-Marke zu positionieren, die funktionale Kleidung mit einem aktiven, naturverbundenen Lifestyle verbindet.
Creator Marketing
Zielsetzung
Ziel der Kampagne war es, Jack Wolfskin als moderne Outdoor-Marke zu positionieren, die funktionale Kleidung mit einem aktiven, naturverbundenen Lifestyle verbindet. Besonders im Fokus stand die Vielseitigkeit der Produkte bei wechselnden Wetterbedingungen und unterschiedlichen Outdoor-Situationen. Gleichzeitig sollte die Marke über authentische Creator-Inhalte für eine Social-Media-Audience erlebbar gemacht werden.
Umsetzung
Die Umsetzung erfolgte über mehrere Creator-Kooperationen an unterschiedlichen Outdoor-Locations wie Südtirol, Schottland, Irland oder dem Hunsrück. Die Creator produzierten Social-Media-Assets, in denen sie die Kleidung während echter Hiking-Momente und wechselnder Wetterbedingungen einsetzen und ihre Funktionalität zeigen. Durch verschiedene Storytelling-Formate, persönliche Perspektiven und visuell starke Naturaufnahmen wurde die Produktperformance authentisch in Szene gesetzt.
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